Since meeting her at the Swimbait Universe Gathering, we’ve consistently gravitated to Jen Kravassi of Jekyll Bait Company anytime we see her. She’s relentlessly positive, insanely talented, and always willing to give up time to share her skills and wisdom.

The swimbaiters have been a welcoming bunch, but I still have lots of basic questions, and I figured that many of you might be similarly situated. Fortunately, Swimbait Universe administrator Wayne Campbell was kind enough to sit down and answer some questions, and provide his typically thoughtful responses.