10 New Shades of Pink from ICAST 2025
We’ve written about the proliferation of pink fishing lures several times in recent years:
Clearly, there are plenty of them out there, and anglers must be buying them because the manufacturers keep on producing more. This isn’t an exhaustive list of the ones introduced at the 2025 ICAST show in Orlando, but 10 of the ones that stood out to me most:


For a non-contact sport, fishing provides a lot of opportunities for the frank and beans to end up in a world of hurt. My most painful recent example occurred in Mag Bay last November when I ended up with a case of crushed nuts. The Aussies may have a solution.