Jockey Outdoors – Far More than Underwear
Jockey Outdoors stepped up for bass anglers in a big way by sponsoring the 2024 Bassmaster Classic in Tulsa, Oklahoma. Their partnership with country music superstar Luke Bryan is a big deal in our world, and while it didn’t help me sing at all (at least not well), I’ve been wearing the clothing I got there ever since we got back. Here’s a quick video explaining the company’s vision for outdoorsmen (and eventually outdoorswomen).


For a non-contact sport, fishing provides a lot of opportunities for the frank and beans to end up in a world of hurt. My most painful recent example occurred in Mag Bay last November when I ended up with a case of crushed nuts. The Aussies may have a solution.