Clutch Colors from Conventional to Koi

Clutch Swimbait Co. at the 2024 Bassmaster Classic

The 2024 Bassmaster Classic Expo is particularly memorable for me because it marked the “mainstreaming” of swimbait culture. From the overwhelmed Swimbait Universe booth to various other manufacturers, big baits seemingly received more attention than anything else. The Clutch Swimbait Company was mobbed all three days, but I weaseled my way in to get some info out of Josh Pladies and Justin Kimmel:

 
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Jockey Outdoors – Far More than Underwear

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Kyle Patrick’s Money Colors -- Missile Baits Magic Worm