Flounder Finery
Flounder: I can’t believe I threw up in front of Dean Wormer
Boon: Face it, Kent, You threw up on Dean Wormer.
I used to occasionally fish for flounder out of Brooklyn, New York, in the mid-80s, but despite occasionally enjoying them on a plate (and chasing their distant cousin, the halibut), I haven’t really tangled with them in over 30 years.
Nevertheless, I know there are a lot of flounder freaks out there – but until I did a little bit of research, I had no idea that they wear their flatfish love on their sleeves, literally. Here are some great examples of flounder clothing, if you are so inclined.
I love this UV performance shirt from Fish Skinz, which not only depicts the flounder realistically, but more importantly shows him with a gig in his side (top?)
David Dunleavy, who makes fantastic clothing representing numerous different species, offers multiple flounder designs, in both regular t-shirts and performance shirts.
This one from Jason Mathias is also remarkably realistic
As is this one from Laguna Madre clothing company in Texas, where flounder fishing is almost a religion
In Jacksonville, Florida, there is an entire company devoted to flounder-oriented clothing – the apty-named Flounder Pounder Clothing – and they deserve props for using their sales as a way to raise money for a school for autistic children.
And if you need a flounder to hold your pants up, Red Fish Brand’s Pawleys Island Flounder Buckle is a solid choice
Hook N Hide offers a nice one as well — and as a bonus it’s also a bottle opener.


Hanna and I have far more fishing clothing than we really need. We tend to revert to certain favorites over and over and over again, until they wear out or get replaced by something better. Much of it is from companies like AFTCO and Simms and Huk that make gear specifically for anglers. However, we don’t just limit our ourselves to items made expressly for the water.