Half Past First Cast -- Brand Collaborations
Half Past First Cast connects premium fishing brands with anglers who actively travel, purchase high-end gear, and invest in unforgettable fishing experiences.
Through destination storytelling, long-form gear reviews, hosted trips, photography, and evergreen SEO content, we help great products reach the anglers most likely to use and recommend them.
Who We Are
Pete Robbins
Pete Robbins is a veteran outdoor writer and Senior Writer for Bassmaster. Over the past three decades, he has contributed to leading outdoor publications including Outdoor Life, Field & Stream, MeatEater, and Texas Monthly.
His focus is testing fishing tackle and gear in real-world conditions—from tournament bass fisheries to offshore and international saltwater environments—while telling the stories behind how and why equipment performs.
Pete’s background in both competitive fishing media and destination angling allows him to evaluate products not just as a writer, but as an experienced angler using them in demanding environments where performance matters.
Hanna Robbins
Hanna Robbins is co-founder of Half Past First Cast and leads field operations for its hosted fishing travel program.
With a professional background in corporate service management, she oversees the planning and execution of complex fishing trips across destinations including Mexico, Panama, Guatemala, Argentina, Alaska, and Louisiana.
Hanna ensures that every hosted experience runs seamlessly—from pre-trip coordination through on-the-ground logistics—allowing anglers to focus entirely on the fishing experience.
She plays a central role in client experience and trip delivery. She is especially passionate about making destination fishing more accessible to women and first-time international anglers.
What We Do
We build evergreen content that anglers continue to discover through search engines months and even years after publication. Our goal is to create authentic stories that introduce your products to anglers who are actively researching trips, gear, destinations, and experiences.
In addition to publishing over 300 articles a year on our website about fishing travel, new gear, and leading personalities in the sport, we host trips for 12–20 anglers to premium fishing locales domestically and abroad.
Mexico
Guatemala
Brazil
Argentina
Alaska
Panama
Louisiana
Unlike most media outlets, we place products directly into the hands of paying anglers during full-scale fishing trips targeting trophy-class fish in real-world conditions. Products are tested, photographed, and experienced in the exact environments where performance matters most.
While we continue to expand into new fisheries and bespoke experiences, we intentionally work with only one lodge or outfitter per fishery. This allows us to build long-term relationships, maintain consistency, and eliminate conflicts of interest in our coverage and recommendations.
Independence Matters
We intentionally avoid exclusive category sponsorships.
Maintaining editorial independence allows us to recommend the products we genuinely believe are best suited for our readers and traveling anglers. That credibility benefits both our audience and the brands we choose to feature.
Why Brands Work With Us
Authentic Testing
Products are used where they were meant to be used—not just photographed.
Evergreen Reach
Our articles continue attracting readers for years through search.
Premium Audience
Traveling anglers who invest heavily in gear and experiences.
Trusted Editorial Voice
Decades of journalism and independent reviews.
Real Relationships
We don't just create content—we introduce products directly to anglers on hosted trips around the world.
How We Work With Brands
Our audience includes both hardcore anglers and emerging enthusiasts, all of whom invest significantly in fishing travel and equipment. Most trips range from $4,000–$15,000 per angler, and a large percentage of guests return for multiple trips each year across different destinations.
We integrate products into full fishing experiences where they are actively used, tested, photographed, and discussed by anglers in real time.
This produces content such as:
Field Integration Features
We also produce in-depth standalone reviews based on real-world use:
We highlight the people behind the brands through storytelling-driven profiles:
We also feature curated product perspectives from professional anglers, guides, and captains:
We even have a Hall of Fame for products that have withstood the test of time:
Affiliate & Distribution
We work with affiliate networks including AvantLink and Impact to support performance-based product discovery and sales. We are also open to additional partnerships and networks where appropriate.
Let’s Talk
Every partnership is different. Whether you're introducing a new product, building awareness for an established brand, or looking for authentic content that continues working long after a trade show ends, we'd welcome the opportunity to explore how Half Past First Cast can help.