Discover the best Hematoma-color bass lures—from Reaction Innovations classics to top imitators. See the must-have worms, jigs, swimbaits, and trailers on Tackle Warehouse.

Hatchery trout lead to giant bass — but they may be spooky, so be sure to match the hatch with one of these glide baits or topwaters meant to perfectly imitate this special form of bass candy.

Learn which underrated, unknown or unusual big bait colors make a difference when bass get picky. From glide baits to rats, here are new color patterns — all available at Tackle Warehouse.

Elegy Bone — a mix of a translucent body, blue back, chartreuse belly and herringbone lines on the side — is a deadly jerkbait color. Megabass originated it, and now numerous other lure manufacturers have added it to their own lineups.

You can fish the ultra-popular Megabass Magdraft swimbait effectively straight out of the package, but if you want to maximize its deadlness, there are a variety of mods and hacks you can implement. Here are some of the best from the pros.

Discover Bone Fishing World’s travel rods and exotic lure lineup—engineered for giant trevally, snakehead, arapaima, and other global gamefish. A must-read for globetrotting anglers.

Explore the top Bass Pro Shops house-brand bass lures—from Stik-O Worms to XPS swimbaits—and find affordable, high-performing tackle that boosts your success on the water.

As we pack to chase species like peacock bass and golden dorado we go through lots of 4X trebles. But super-strong hooks don’t do you much good if they’re not firmly attached to the lure. Indeed, powerful fish will about always find the weakest link – so upsizing hooks without swapping out your is risking disaster.

Just because it’s winter doesn’t mean you need to put the topwater lures away — under the right conditions, they may prove to be your absolute best presentations, as the pros in these videos will prove.

Discover the best arapaima fishing lures inspired by the legendary Amazon giant. Prepare for your trip to Cano Negro Lodge in Bolivia with our lure guide — in case they’re cannibals.

Discover the best fishing apparel made by hunting-focused brands. Field-tested shirts, pants, hats, vests, and sunglasses that boost comfort and performance on the water.

Discover my favorite Toadfish gear from tumblers to filet knives. Spill-proof, durable, and conservation-friendly. Use code HALFPAST15 for a discount!

Shopping for a fishing-obsessed household? These fishing-inspired dog gifts—from YETI bowls to Bass Pro toys and rugged outdoor dog gear—are perfect for the pup who runs the house.

I’ve been a fan of Roboworm’s original Morning Dawn color for over a decade, and previously wrote about the company’s multiple variations on that proven theme. Here are four new “morning” and “dawn” patterns for those of you who need something specific.

Learn how to target pacu at Don Joaquin River Lodge with dice baits, tackle tips, hook choices, leader setups, and line recommendations for your December 2026 Argentina fishing adventure.

Find out which JDM lures and big baits helped pros crush it in 2025. See what’s hot at Tackle Warehouse and boost your own bass fishing success.

Find the best 2025 stocking stuffers for bass anglers—10 proven fishing gifts under $20, from chatterbaits to braid scissors. Affordable, practical, and angler-approved.

Enter the Bajio x Clutch Golden Glide Giveaway for a chance to win a custom one-of-one Clutch glide bait hidden in a pair of Bajio sunglasses. Don’t miss it.

Discover the women’s fishing clothing and Costa sunglasses we loved in Magdalena Bay. Stylish, sun-safe gear perfect for female anglers and great gift ideas.

Great gifts for the traveling angler in your life at or below the $100 sweet spot — and a few that cost a bit more if you’re feeling extra-generous.